Vending machines are much more versatile than they were in the past. With new technologies that are becoming more widespread and compact, vending services are evolving from traditional snack and drink vending with coin payment systems to sophisticated POS, or point of sale, systems and retail vending machines that create new interaction, marketing and sales opportunities for businesses. This is especially true in the retail industry, where traditional brick-and-mortar stores are trying to find more ways to connect with digitally-connected customers and online e-commerce sites are attempting to create physical footprints and ways to interact with customers in tangible ways.
A technology that is helping this process along is the use of QR, short for Quick Response, codes. These matrix bar-codes can already be found on anything from business cards to billboards and even on the packages of many items sold in vending machines. For retailers, these codes give consumers with smart-phones an easy opportunity to connect with their websites, send text messages to enter contests, or even contact vending machine operators about service issues or questions.
By scanning the code with their phones, customers are immediately directed to take an action with their phone and these actions are often simple and very valuable to businesses. Intelligent Dispensing Solutions, as a vending machine manufacturer is always looking for new and innovative ways to incorporate these technologies to help your vending business.