There have been a lot of new marketing campaigns that feature custom vending machines lately. The latest entry into the vending-for-marketing game is Strongbow, an English cider company. Strongbow’s new campaign, entitled “Earn It.” is all about earning your tasty beverage. The campaign focuses on people performing difficult tasks and competing in difficult sporting events, such as tough mudder competitions, cricket, football and stand up comedy.
To translate this sense of competition and the requirement of earning your can of cider to their vending machine, Strongbow created an interactive machine that uses kinetic monitoring systems to track users’ movements as they aim their bow and arrows at a target down a field on the screen. The machine was placed in one of the UK’s busiest train stations and attracted a large number of participants that often were so excited about the technology or hitting the target with their virtual arrow that they forgot to pick up their prize: a free can of Strongbow.
Kinetic software and motion-tracking technology has become popular with a lot of consumer products within recent years. Video game systems have incorporated the technology and made it a fairly common thing in many households. Intelligent Dispensing Solutions has seen some pretty great uses of this technology in interactive vending machines lately and is excited to see what is next!